Marketing Manager (Steenberg Vineyards)

Restaurant Runners
October 11, 2022
Sous Chef
October 16, 2023
Posted 6 months ago

Global brand champion & face of the brand: Sets and hold the reigns on the strategic direction of “Brand

Steenberg” while simultaneously owning the scalable marketing strategy for Steenberg Wines.

Principle Duties

Overall parent brand custodian, collaborating with all key stakeholders and providing the necessary framework, standards and tools required to build a cohesive premium brand with widespread international appeal

Lead formulation of Steenberg Vineyards’ integrated annual plans including situational reviews, data-rich insights and focused marketing plans that drive local and global market expansion

Manage the implementation of all Steenberg Vineyards marketing programs from ideation, creative development and budget ownership right through to analyzing and reporting on key performance indicators

Prepare, analyse and submit monthly marketing performance reviews aligned to planned objectives and KPIs

Collaborate with cross-functional teams that offer a touch point for brand growth to define acquisition goals, tactics and executional standards

Monitor competitive landscape and market trends ensuring that Steenberg Wines are positioned at the forefront, and leading innovation and renovation projects where required to achieve and maintain this  

Develop and manage annual budget – constantly reviewing spend for opportunities to increase efficiency and results.

In conjunction with internal and external Business Intelligence resources, ensure that all available data (category, channel, customer, consumer, competitor etc) is analysed to support the development of unrivaled marketing plans

Be an informed business, category and brand champion regarding winemaking, winegrowing, wine vintages and the distinct benefits and availability of our entire range – products, awards and accolades

Manage assigned marketing relevant integration projects or ad-hoc duties and responsibilities assigned by leadership team

Experience and Capabilities

Degree in Marketing or related field

Min. 5 years Marketing Manager experience, preferably in FMCG environment

Passion for premium brand building required – passion for wine advantageous

Clear track record of marketing campaign delivery, management and positive sales impact

Understanding of how local programs can be adapted &/or scaled for global markets

Ability to forecast a number of tools and work with all business functions to accurately determine and quantify marketing needs and ROI  

Demonstrates leadership and business insight

Strategic approach with operational capability

Analytics and reporting expertise

Problem solver with strong communication, interpersonal and stakeholder management skills

Self-starter who can multi-task with attention to detail and ability to meet deadlines

Innovative thinking and creativity

Positive attitude 

Key Results Areas

Profitable market share growth

Brand health scores – awareness, usage, affinity and trial

Execution/implementation excellence of marketing programs

Applications close on the 16th October 2023

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